2022 vol 6 issue 4

1. Review of Universities Ad Campaign Effectiveness from the View Point of Message Framing
Sergei Nevshupov, Amber Naismith and Dr. Cyndi Ochs
Univeristas Muhammadiyah Sukabumi, Indonesia

2. Impact of Consumer Trust, Campaign Effectiveness, and Free Shipping on Consumer Purchase Decision
Sabine Crossen, Mana Hira, Dr. Siaosi Fonua and Dr. Xander Forterie
Economic and Bussiness Faculty, Universitas Stikubank Semarang, Indonesia

3. Significance of Religiosity in Celebrity Endorsement and Communication Effectiveness in Tourism Sector of Malaysia
Dr. Fattah Amin, Dr. Shaheizy Azreen and Angelica Lee
Department of Management Sciences, International Islamic University, Malaysia

4. Finding the Relationship between Knowledge Management and Sustainability of Contemporary Tech-Driven Businesses, with Mediation of Social Media
Dr. Paymaan Maadi, Dr. Shahab Hosseini, Reza Farahani, Behrouz Perestoui
Faculty of Management Sciences, Babol Noshirvani University of Technology, Iran

5. Influencing the Influencers; an Approach to Create Pro-Environmental Intentions Among the Social Media Influencers and Their Followers
Lauren Ritchie and Dr. Carlos M. Rosas
University of Trier, Germany and Department of Mass Media Communication, University of Koblenz-Landau, Germany

6. Kari – The Review of Art References and the Meanings of Colors
Aneel Muker Jee and Dr. Sandeep Mishra
Faculty of Performing Arts, Indian Institute of Science Education and Research, Bhopal, India

7. The Relationship Between Regional Regulations and Adaptation of Global Culture; A study of Makassar Indonesia
Manoj Kumble and Dr. Bulbeer Singh Sardar
Faculty of Cultural Studies, Gadjah Mada University, Indonesia

8. Comparative Study to Analyze the Power Politics in Macbeth and Maqbool; an Indigenization of Shakespeare
Ijaz Naich and Dr. Sumaira Ismaeel
Humanities Department, Universiti Kebangsaan Malaysia (UKM), Malaysia

9. Analyzing Shakespeare from the Lenses of Hamlet, Haider, and the Pain of Kashmir
Ijaz Naich and Dr. Sumaira Ismaeel
Humanities Department, Universiti Kebangsaan Malaysia (UKM), Malaysia

10. Family Owned Business; Role of Ownership Structure, Political Connections and Investment Portfolios
Mehboob ul Ehsan and Dr. Zizaan Razak
Universiti Kebangsaan Malaysia (UKM)

11. Educational Advertisement Campaigns for the Awareness of Health Professionals Regarding Pressure Ulcer
Azka Razaq and Dr. Lee Harrison
Shanxi Medical University, China

12. Artificial intelligence and its impact on HRM functions of Pakistani airlines: evidence from moderated mediation model
Prof. Dr. Seema N. Mumtaz, Dr. Tayyaba Rafique Makhdoom, Dr. Noreen Hassan, Dodo Khan Alias Khalid Malokani, Fatima tu Zehra, Shah Pisand Chandio
National University of Medical Sciences, Malir Cantt. Karachi, Pakistan

13. Discursive construction analysis of Social Media (Twitter) impact on shaping public perception for COVID-19 vaccine intake.
Dr. Muhammad Ali, Ms. Humaira Jamshed, Ms. Lubna Irrum, Dr. Muhammad Haris
Virtual University of Pakistan, Islamabad, Pakistan